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What Makes a Great Business Plan?
Developing a business plan shouldn't be done alone. Business plan help from an experienced consultant will give business communications greater impact.
There are some qualities in business plans that make it more likely to create results and any business plan will be hard to implement unless it is:
  • Simple;
  • Specific;
  • Realistic;
  • Complete.
Preparing a business plan in an organized and logical way is one of the most important aspects of a business. The first step is to decide what the business plan will be used for, such as to:
  • Define objectives and programs that will be implemented to achieve those objectives;
  • Support a loan application;
  • Evaluate a new product line, promotion or expansion;
  • Develop a marketing planto increase sales.
Writing a business plan forces you to focus on the important and essential elements of your business and makes you think through your next steps and specific strategies and tactics. Some key elements of a business plan are:
  • Market analysis – illustrates your knowledge of your particular industry, so that the target market can be defined and the company can be positioned to create sales.
  • Company description – a high level look at how all of the different elements of your business fit together and should include information about the nature of the business as well as crucial factors that show how the business will be successful.
  • Management structure – details the company's organizational structure, details about the ownership of the business and descriptions of the management team.
  • Marketing strategies – marketing attracts customers and customers generate sales. This section designates strategies, tactics and channels that will be used to make your business generate sales.
  • Service/or product line – describes your service or product and establishes your unique selling proposition by showing how your product is different and why it is better than the competitors.
  • Financials– this is done after the market has been analyzed and clear objectives have been set.
A good business plan is never meant to be written once and will evolve as the business environment changes.
Who Can Help?
Even if you already have a business plan, you will need someone to review it and provide feedback. Business plan consultants online help businesses to communicate more effectively with their target audiences by delivering complimentary opinions, affordable reviews of business plans and fee-based revision services. With instant access to a large network of mentors with over 20 years of experience in their field, there is a consultant that can speak to your industry for business plan help.
When seeking business plan help from an expert, some strategic questions that they will ask to assess the implementation of the plan include:
  • Is the plan simple? Does it communicate its contents easily and practically?
  • Is the plan specific? Are its objectives concrete and measurable? Does it include specific actions and activities, each with specific dates of completion, specific persons responsible and specific budgets?
  • Is the plan realistic? Are the sales goals, expense budgets, and milestone dates realistic? Nothing stifles implementation like unrealistic goals.
  • Is the plan complete? Does it include all the necessary elements? Requirements of a business plan vary, depending on the context.
Business plan help will reduce the risks of costly or embarrassing mistakes and improve your chances of success.
Our Mentor Engine™ matches you with the qualified and experienced mentors who give you confidential, personalized business advice and feedback that you can measure.
" provided me with more feedback in a few sentences than my previous employer provided me in 6 years! — Laureen O'Neill
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