What Makes a Great Business Plan?
a business plan
shouldn't be done alone. Business plan help from an experienced consultant will
give business communications greater impact.
There are some qualities in business plans that make it
more likely to create results and any business plan will be hard to implement
unless it is:
Preparing a business plan in an organized and logical way
is one of the most important aspects of a business. The first step is to decide
what the business plan will be used for, such as to:
objectives and programs that will be implemented to achieve those objectives;
a loan application;
a new product line, promotion or expansion;
a marketing planto increase sales.
Writing a business plan forces you to focus on the
important and essential elements of your business and makes you think through
your next steps and specific strategies and tactics. Some key elements of a
business plan are:
analysis – illustrates your knowledge of your particular industry, so that the
target market can be defined and the company can be positioned to create sales.
description – a high level look at how all of the different elements of your
business fit together and should include information about the nature of the
business as well as crucial factors that show how the business will be successful.
structure – details the company's organizational structure, details about the
ownership of the business and descriptions of the management team.
strategies – marketing attracts customers and customers generate sales. This
section designates strategies, tactics and channels that will be used to make
your business generate sales.
product line – describes your service or product and establishes your unique
selling proposition by showing how your product is different and why it is
better than the competitors.
- Financials– this is done after the market has been analyzed and clear objectives have
A good business plan is never meant to be written once
and will evolve as the business environment changes.
Who Can Help?
Even if you already have a business plan, you will need
someone to review it and provide feedback. Business plan consultants online
help businesses to
communicate more effectively with their target audiences by delivering
complimentary opinions, affordable reviews of business plans and fee-based
revision services. With instant access to a large network of mentors with over
20 years of experience in their field, there is a consultant that can speak to
your industry for business plan help.
When seeking business plan help from an expert, some
strategic questions that they will ask to assess the implementation of the plan
- Is the plan
simple? Does it communicate its contents easily and practically?
- Is the
plan specific? Are its objectives concrete and measurable? Does it include specific
actions and activities, each with specific dates of completion, specific
persons responsible and specific budgets?
- Is the
plan realistic? Are the sales goals, expense budgets, and milestone dates
realistic? Nothing stifles implementation like unrealistic goals.
- Is the
plan complete? Does it include all the necessary elements? Requirements of a
business plan vary, depending on the context.
plan help will reduce the risks of costly or embarrassing mistakes and improve
your chances of success.